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Marketing

BBA, Management and Marketing

Overview

The Marketing program can unlock a host of opportunities for students interested in becoming ethical business leaders in a global economy as the program spans a full-spectrum of business types and sizes. Our faculty are dedicated to providing students with a modern skill set and the knowledge base necessary to pursue a rewarding career in the field of marketing. 

Marketing encompasses the essence of the activities we call “business.” It is a dynamic and evolving field that aims to create customer value and to develop lasting customer relationships. Marketers research and identify target markets, engage in product innovation, design comprehensive promotional campaigns, develop and maintain elaborate distribution channels, and champion brands. This is all done in an effort to meet the needs of consumers in an often highly competitive landscape.

Career Opportunities