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BBA Marketing

Program Availability: On-Campus | Program Length: 120 Hours

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Program Overview

The Bachelor of Business Administration in Marketing program at Texas A&M University-Central Texas provides the skill set and knowledge base necessary to jumpstart your rewarding career in the dynamic field of marketing.  As a BBA in Marketing student, you will engage in an exciting and evolving field that ranges across the full spectrum of business types and sizes.  Our program equips students to create real customer value and to develop lasting customer relationships while applying ethical business leadership principles.  Students will participate in market research development, product innovation, promotional campaign design, and multichannel brand communications to meet the needs of consumers in the highly competitive, global marketplace.


Career Opportunities

  • Advertising Account Executive
  • Market Research Analyst
  • Consumer Behavior Analyst
  • Brand Manager
  • Sales Manager
  • Product Development Manager
  • Marketing Manager
  • Public Relations Director

Program Information

Program Faculty

Program Accreditation

The BBA Marketing program is currently accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The College of Business Administration is also pursuing accreditation with the prestigious Association to Advance Collegiate Schools of Business (AACSB). Our initial Self Evaluation Report (iSER) was accepted in April of 2019, thus the program is well on its way to being AACSB accredited in a few years.