Bachelor of Business Administration

Availability: On-Campus, Online | Program Length: 120 Hours

A female professional reviewing information with two male professionals

Program Overview

The Bachelor of Business Administration in Marketing program at Texas A&M University-Central Texas provides the skill set and knowledge base necessary to jumpstart your rewarding career in the dynamic field of marketing. As a BBA in Marketing student, you will engage in an exciting and evolving field that ranges across the full spectrum of business types and sizes. Our program equips students to create real customer value and to develop lasting customer relationships while applying ethical business leadership principles. Students will participate in market research development, product innovation, promotional campaign design, and multichannel brand communications to meet the needs of consumers in the highly competitive, global marketplace.

Talk with an advisor to find out how you can pursue a micro-credential (9 credit hours) while pursuing this degree. Micro-credential options: Business Analytics & Intelligence, Cybersecurity, Financial Management & Analysis, Project Management, and Supply Chain Management.

scheduling logo

Talk to an A&M-Central Texas academic advisor, online or in person, for prospective student advising, undergraduate and graduate advising, and help with a range of other issues.

Schedule an advising session

Career Opportunities

  • Advertising Account Executive
  • Market Research Analyst
  • Consumer Behavior Analyst
  • Brand Manager
  • Sales Manager
  • Product Development Manager
  • Marketing Manager
  • Public Relations Director

Business micro-credentials

Learn About Micro-Credentials

A micro-credential issued by the A&M-Central Texas College of Business Administration gives you a chance to highlight your marketable skills and academic accomplishments. Even if you are not a student in the College of Business Administration, micro-credentials allow you to show future employers that you added valuable business skills and knowledge to your degree. Learn more.

Transfer Pathways:

The direct & affordable path from your community college to a Marketing Bachelor's degree!

A&M-Central Texas offers customized transfer pathways leading to the Marketing BBA degree for students at these colleges. Don't see your college or degree program? Contact us, and we'll create one for you specifically!

See all pathways from all partner colleges.

  • If you are planning to start your study at an A&M-Central Texas partner college, our Transfer Pathways help you identify the specific courses you will need in each semester, from freshman through graduation!
  • If you are already attending an A&M-Central Texas partner college, Transfer Pathways show you the quickest path to a bachelor's degree, with no extra classroom time and no wasted credit hours.
  • If you attend or plan to attend another college, A&M-Central Texas will create a customized pathway just for you, and update it with you each semester as you move toward your degree!
  • Or use one of our transfer guides, which lead you to a degree by showing typical freshman and sophmore classes:
  • Contact us: We're here to help you graduate on time and with less student debt.

Program Accreditation

Virtual Advisor