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A&M-Central Texas Professor Wins National Award for Groundbreaking Marketing Curriculum Integrating AI

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By Demetra Paizanis Sunme Lee, a marketing professor at Texas A&M University–Central Texas, was named the first-place winner in the 2025 Association of Collegiate Marketing Educators Teaching Innovation Competition for her curriculum, “From Classroom to Boardroom: Empowering Students to Do Real Marketing Before Graduation,” which integrates artificial intelligence (AI) into each phase of learning to…

Christopher Adkins
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The Valedictorian, The Cowboy Boots, and The Unfinished Impala

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Demetra Paizanis He thinks. About the store manager job he might accept—or not. About the bachelor’s degree he’s halfway through. About the 1967 Impala in the driveway, half-built like a paused memory. About what it means to be 21 and at a crossroads. And then, he gets up. Every morning begins like this: stillness, reflection,…

TAMUCT Research Gallery
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A&M-Central Texas Research Scientist Proves Persistence Pays Off

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By Karen Clos When A&M-Central Texas assistant research scientist, Shalini Saini, was a little girl, she often dreamed about her future and where it might take her. Little did she know that her dreams – combined with her extraordinary work ethic and years of experience – would eventually deliver her to Central Texas – more…

Human Resources, concept images, view of various wood cubes with people icons.

Students Learn About Human Resource Management from NASCAR Executive

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By: Jonathan Petty Students in Ruby Bowen’s human resource management class got a special treat Wednesday when guest speaker John Ferguson, the chief human resource officer with NASCAR, joined the class virtually. Bowen reached out to Ferguson who agreed to talk to the class about his journey from starting out as a concession stand manager…

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Trideum Internships Pay Off at A&M–Central Texas

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On his first day at Trideum Corporation, Isaias Nuno-Galindo, a software developer intern, walked into the company’s Central Texas office with the same expectations many interns have: sit through onboarding, shadow a few employees, and gradually ease into his role. Instead, he found himself in a team-wide Sprint Review, where his ideas would soon be…

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Texas A&M University-Central Texas Opens New Finance Lab

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By Demetra Paizanis Texas A&M University–Central Texas has opened a new Finance Lab, integrating real-time market data, industry-standard software, and collaborative workspaces to prepare students for careers in finance, banking, and financial technology (fintech). The Finance Lab features Telemet Finance Lab software, TekVok and Mersive technology, and a real-time financial ticker, allowing students to engage…

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Texas A&M University-Central Texas Opens New Finance Lab

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By Demetra Paizanis Texas A&M University–Central Texas has opened a new Finance Lab, integrating real-time market data, industry-standard software, and collaborative workspaces to prepare students for careers in finance, banking, and financial technology (fintech). The Finance Lab features Telemet Finance Lab software, TekVok and Mersive technology, and a real-time financial ticker, allowing students to engage…

The Warrior Hall at Texas A&M University-Central Texas.
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VITA Tax Assistance Program Hosted by A&M–Central Texas

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By Demetra Paizanis Texas A&M University-Central Texas will continue its Volunteer Tax Assistance Initiative in 2025, offering free tax preparation services to eligible community members. The program will provide tax assistance on Fridays from Feb. 21 to Mar. 13 between 12:30 p.m. and 4:30 p.m., and from 4-7 p.m. on April 4 and 11. Additional…

VITA Tax Assistance Program Hosted by A&M–Central Texas
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VITA Tax Assistance Program Hosted by A&M–Central Texas

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By Demetra Paizanis Texas A&M University-Central Texas will continue its Volunteer Tax Assistance Initiative in 2025, offering free tax preparation services to eligible community members. The program will provide tax assistance on Fridays from Feb. 21 to Mar. 13 between 12:30 p.m. and 4:30 p.m., and from 4-7 p.m. on April 4 and 11. Additional…

COBA Best Online Programs 2025
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College of Business Administration Ranked No. 54 Nationally for Online Programs

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By Karen Clos The College of Business Administration at Texas A&M University–Central Texas has been ranked No. 54 in the nation for online, undergraduate business programs by the U.S. News & World Report. This marks the second straight year A&M–Central Texas online programs have made a significant jump in the national rankings. The jump in…

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