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Transfer Pathway:

Marketing, BBA

Marketing, BBA at Texas A&M University-Central Texas

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Earn Your Marketing, BBA at A&M-Central Texas:

The Bachelor of Business Administration in Marketing program at Texas A&M University-Central Texas provides the skill set and knowledge base necessary to jumpstart your rewarding career in the dynamic field of marketing. As a BBA in Marketing student, you will engage in an exciting and evolving field that ranges across the full spectrum of business types and sizes. Learn more about our Marketing, BBA here.

Core Requirements
(Transfer Credits)
Other Institution Course Title SCH
CORE REQ (010)Communication Selection (010)3
CORE REQ (010)Communication Selection (010)3
CORE REQ (020)Mathematics Selection (020)3
CORE REQ (030)Life and Physical Sciences Selection (030)3
CORE REQ (030)Life and Physical Sciences Selection (030)3
CORE REQ (040)Language, Philosophy, and Culture Selection (040)3
CORE REQ (050)Creative Arts Selection (050)3
CORE REQ (060)American History Selection (060)3
CORE REQ (060)American History Selection (060)3
CORE REQ (070)Government/Political Science Selection (070)3
CORE REQ (070)Government/Political Science Selection (070)3
CORE REQ (080)Social and Behavioral Sciences Selection (080)3
ECON 2301 (090)Principles of Macroeconomics (090)3
ECON 2302 (090)Principles of Microeconomics (090)3
Subtotal: 42
Additional Lower-Level Degree Requirements
(Transfer Credits)
Other Institution Course Title SCH
ACCT 2301Principles of Financial Accounting3
ACCT 2302Principles of Managerial Accounting3
BCIS 1305Business Computer Applications3
BUSI 2305, MATH 1342Business Statistics, Elementary Statistical Method3
BUSI 2301Business Law3
Any Level ElectiveAny Level Elective3
Subtotal: 18
Upper-Level Degree Requirements
(Taken at A&M-Central Texas)
TAMUCT Institution Course Title SCH
MGMT 3301Principles of Management3
BUSI 3301Business Communications and Research3
MKTG 3301Marketing3
BUSI 4301Business Ethics and Corporate Social Responsibility3
FIN 3301Financial Management I3
MGMT 3302Personnel and Human Resource Management3
MKTG 3318Promotional Strategy3
BUSI 3344Introduction to the Global Business Environment3
MKTG 3316Consumer Behavior3
MKTG 4302 Service Marketing3
MKTG 4305Digital and Internet Marketing3
MGMT 3350Organizational Behavior3
BUSI 4359Business Strategy3
CIS 4350Management Information Systems3
MKTG 3320Marketing Research3
MKTG 4316Marketing Strategy3
Any Level ElectiveAny Level Elective9
Upper-Level MKGT ElectiveUpper-Level MGMT Elective3
Subtotal: 60
Total: 120

Notice:
  • Any-level electives may be taken at either at Texas A&M University-Central Texas or another institution. Please consult an academic advisor prior to selecting any-level electives.
  • Transfer guides are for planning and visualization purposes only. Official degree plans will be provided after admission.
  • CORE REQ (080) recommended courses are PSYC 2301 or SOCI 1301.